Citigroup analyst Mark Mahaney, who was originally quite down on the Kindle, is now rather rosy about it's outlook making the projection that the adoption curve will follow the iPod but only be half as much. Here are his projections.
As much as I adore my Kindle, I also think Jobs had a point when he said no one reads anymore. I think a lot of people do read, but not in huge numbers like those that buy music and videos. Maybe with a more multifunction device, something that was great for textbooks, maybe a huge price drop, I could see that. What do we think? Is 50% reasonable? Does Mahaney need to put the pipe down?
Reported by
Gizmodo and
cNet.
Original article at the
Silicon Alley Insider.