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I was really looking forward to read some details on a working model but by the sounds of it they are not nearly ready to mass produce these. I do hope that they take the time necessary to address all the software bugs before they decide to roll out some units still in 'beta' to the general public.
As for the price of the units I am confident that they can hit their targets. If you look at other handheld technology and what it offers for the price, a 9.7" eBook for $350 sounds reasonable. Currently a top PDA like the iPaq 210 can be purchased for under $350 and it has significantly more features than an eBook reader does. By mass producing devices for giant retail chains like Wal-Mart this should bring down the price of eInk to something more reasonable.
If Astak delivers on their promises then they're likely to cause a snowball effect and every other manufacturer will follow suit. The great thing about this is that we, the readers, are clear winners.
Cheaper devices, more selection choices, more features? Bring it on!
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