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The last time I was inside a B&N store I got offered the card, and I thought "well now that I have a Nook maybe I should get one." But there's no discount on ebooks, and that's pretty much the only thing I would buy from B&N (other than their delicious coffee and cheesecakes when I find myself in the store). I had to explain to the cashier that I really only read ebooks nowadays, and my wife made fun of me for days for sounding like a hipster.
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