Quote:
Originally Posted by vigna04
I'm not surprised... their margin is probably huge from the Kindle. Remember when the first Kindle released and was sold for $359ish?? A LOT of people bought it at that price still.
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That was the going rate for a connected reader in those days.
Unconnected readers went for $299.
And at the low volumes they used to sell (tens of thousands instead of by the million as they do now) those prices were appropriate for the time, which is why they sold. The people who bought them got to use them, don't forget, so we got our money's worth. (Still are, since those early readers still work as well as they ever did.)
For all the griping over Kindle prices in recent years there is no evidence their prices are either exorbitantly high or sub-cost low. Since large, motivated competitors have managed to match or undercut their prices, the implication is that they are merely aggressively competitive.
Aggressively competitive seems to work just fine for the vast majority of consumers.
