Quote:
Originally Posted by HappyMartin
To resurrect Steve. He was well known for saying "it just works". It was not Apples advertising this concept that made it popular. People really do want something that just works. For a lot of us tech is a tool not a hobby.
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Nothing against the late Mr. Total Stranger "Call Me Steve" Jobs, but I've always been irked by that particular marketing phrase. It makes sense for the average consumer to say that something "just works," but it's the last thing I want to hear from the company that actually created the device. If I'm buying a tower from some company and want to know how well it will perform in terms of latency when running 48 tracks of digital audio with DP7 and 34 processor-dependent flavors of DSP, I don't want to be told to relax because the tower is made of magic. I want specs, compatibility reports and a return policy.
Yes, specs have to be corroborated by the user's experience. But simply trying out a piece of kit won't negate the value of specs once you get into a situation in which seamless power and versatility are required.
That's why research, a test drive
and fallout from early adopters are all crucial to one's ultimate choice in boutique tech (tablets, readers, smartphones and ultrabooks).