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Why is it that each succeeding sector has to take so long to learn, painfully, the benefits of standardization?
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In this case, the publishing sector has very little need to "learn" anything. If a lack of standardization hasn't
cost them anything, why should they even pursue it? Authors write it/the public buys it... regardless of the medium/format. One single standard format won't cause more books to be sold than is sold under the current schizophrenic publishing landscape.
I understand the benefits for
readers, certainly, but until a mega-selling author's latest ebook release flops utterly (in one particular format) ... there's just no reason for the industry to standardize.