We aren't a service, we are a publisher, but I can understand the hesitation. We don't have the same model as everyone else and that will take some getting used to for most authors. We did launch our site yesterday, iguanabooks.com, if you guys want to check it out. And I'm always here if questions need to be asked.
Also, I don't know if this helps anyone at all, but we have been talked about in major publishing magazines. Here is Quill and Quire's take on us:
http://www.quillandquire.com/google/...ticle_id=12051