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Easy, ISPs just have to enforce revenue sharing and redo their plans.
It makes complete sense for them to be asking Netflix for money when people are gobbling up 20GB a month using it. Heck, if they got a dollar from every one of their subscribers just for using it, it'd make a HUGE difference. It'll be the same thing once Amazon Prime hits the big time next year with new Kindle Fire subscribers.
In return for that extra buck a month, AT&T, Verizon, etc wouldn't count those types of services against your limit. This would also include Spotify, Rhapsody, and Pandora, as well as wireless syncing. This could easily be $5-20mil/monthly from each service for Internet providers who obviously NEED that money to expand and profit.
This would also allow the ISPs to lower the data caps considerably, and to make a comfortable plan for most people's needs. Maybe something like 20GB for $30 with 24 Mbps (which works GREAT for steaming). It would also help to stop things like pirating in the long run.
It'll be cheaper for the average consumer, who'll get all the nice stuff with unlimited access and blazing speeds, it'll allow for these companies not to lose their customers, and the ISPs win because they get nice BIG commissions for their advertised bundles and be able to pocket more.
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