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I doubt they care about being 'exposed'. As long as they have the slimmest of pretexts to fall back on to brush aside complaints, they'll do as they please. You'd think they would have learned the lessons of the RIAA/MPAA in that the genie can't be put back into the bottle. Gouge enough people and they will start to pirate content in protest, and once that happens it's game over. People will realize that pirated content is easier to work with, and not encumbered with DRM that can render their purchase void with the flick of a bit.
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