Quote:
Originally Posted by charmian
As ereader prices go down, interest in ad-supported readers might also diminish, because of decreased price-sensitivity. An ereader is not like a magazine, where you keep it for only a short amount of time and then buy a new one.
I wonder how B&N is going to keep up, though. Will they also introduce a cheap, low-end model to compete with the Kindle Non-Touch? Are they taking a loss on the $99 Nook STR?
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Most likely they are: Which is why an ad-supported B&N model is inevitable. I see no evidence at all that an ad-supported ereader is a " passing fad". Buyers of ad-supported ereaders love their devices and Amazon has made the ad-supported model the default option, with the ad-free model being the alternative.
B&N may also do a cheap, no-touch alternative.Its clear to me that PRICE, not lack of ads, is driving the ereader market. If that were not the case, B&N would be touting the freedom from ads on their devices and would not be lowering their prices
About all that can be drawn from the failure of the ad-supported PC experiment is that ad support doesn't work everywhere and in all circumstances, and that implementation matters.