Well phishing as a banking portal has already drawn too much attention, so I guess this is what they can think of next.
I clicked on "Membership" and this is what I got:
What do I get?
You gain unlimited access to all the books in all sections at the site. There is no restrictions to the quantity of books you download. After you download the book it stay permanently yours.
How much is this?
$29.95. At amazon-like sites you will get only one book for this price. At our site you will access 10000 books for the total price of $250000!
How long does the membership last?
It lasts 1 month. After this period you are able to prolong your membership at a special price $19.95. Certainly we do not demand you delete all the books you've downloaded in case you do not want to prolong the membership.
$29.95 for access to ALL ebooks for free? No DRM?
Oooh, I just saw a pig fly past my window!
But hacker's right, sites like that do impede the acceptance of ebooks, especially for those who are just beginning their ebook experiences.