[HansTWN]

Theft may not be a really appropriate word (though in some way it seems to be, since something is being taken that the "taker" has no right to) it seems true that the current words "copyright infringement" have lost their sting. It should be a word that is associated with wrongdoing to make people aware that a crime is being committed. So yes, the terms used tend to belittle the act and assuage the guilt, therefore contributing to piracy.

Calling it theft works better at the moment because nobody wants to be a thief, but many don't care about being called "you copyright infringer".