My bet is that the reading experience is substantially better than the android app. Just a guess, but they want this to be a knock-your-socks-off experience. Look at how modified the browser is! (Which I highly doubt is a development intended just for the Fire, by the way.)
All ereaders have some OS underneath and for most it has been some form of Linux (true for previous Kindles). Linux and Android share a lot; Android was build on a Linux kernel. But that similarity of OS did NOT imply that early kindles were just like the android app. When it's their own hardware and version of the OS vendors can do plenty of interesting tweaks.
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