I imagine that it uses the same kind of thing that pushes newspapers, previews etc. Folks that have the kindle with SO often seem to like the deals they get. I'd like to hear from someone that has one of these Touch ones to see if it is single store or some other kind of thing. I don't know that the idea would go over as well here, Peter. We don't get much in the way of phone deals yet, so neither our retailers or consumers are used to that sort of thing.
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