Just saw the Walmart Black Friday ad on their website. They list the KFire at $199 and the K4 NT at $79. Both are priced exactly what they are now, so I'm not sure why they even placed them in the ad?! I bet Amazon controls the price the way Apple does with their items, so we probably won't see many discounts on the Kindles. However, we might see discounted accessories if you buy a Kindle.