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Most of my ebooks come from the library. I never buy full-price ebooks. If it costs more than $8 or so, I'd rather have a hard copy. So I'm typically buying some $.99 promo title. If it's the same price in all the majors, I will buy from Sony Store because it's one less step to get it on my reader. But mostly the promo books come from Amazon and B&N, with Amazon being the most frequent. I won't even look at Smashwords or the smaller indie ebookstores (Copia also comes to mind). I just have enough websites to keep track of and get emails from already.
But I don't think I'm a typical user. I do agree that most people just buy from the store their reader came from, and don't give it another thought. When my sister wanted an ereader, I helped her research the best one to get, and we searched a bunch of books she wanted, all self-help type books. About half were only available on Amazon, so that was the answer.
eP
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