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My choices for where to buy are Smashwords, Sony, and B&N. Occasionally I go elsewhere. If a book is available at all three, I buy it at Smashwords.
Smashwords is my preferred venue because I can download the books DRM free and because my buying there helps to support a place where indie authors can be assured of distribution.
I have two Sony devices. I am willing to buy at B&N because I can strip the DRM. However, if a title is only available at Sony and B&N (of my 3 venues), I generally buy it at Sony. I would buy more ebooks at B&N if Sony supported the B&N DRM natively. I am uncomfortable stripping the DRM, so I tend to "buy" at B&N only free ebooks.
Having said that, I still buy a lot of hardcover books and those I buy at B&N or Daedalus.
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