No but -- I was driving my Land Rover last weekend and somebody asked me if I like my
truck.
Really I don't think most of the general population cares that much and in the US - Kindles are what you see on TV. Here, the average adult reads something like 1 to 2 books a year and they just aren't interested in whether there are 1 or 7 brands of eInk readers. They see the Kindle on tv, they call them Kindles.