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Another thing they could do is seriously clean up their online storefront and searching tool, in my optinion just about everyone elses store is nicer , i can fairly easily sort and find books on B&N and amazon, and Books on board alot better.
Also they do actually have a decent self tech support page wich would seriously cut down on the live support needed. ive liked thier devices over the last 2 years but thier lack of support and painful website interface has prevented me from ever owning one.
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