Thread: PRS-T1 Price Reduction at Sony Store to $129
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Old 11-08-2011, 11:39 AM   #24
Bookworm_Girl
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Quote:
Originally Posted by Ashjuk View Post
Whilst I'm pleased for you over there I can't help wondering why Sony have reduced the price of the T1 so soon after launch.
I wonder if it is something to do with the teething troubles and they are trying to head off any bad press.
Typical Sony sales strategy. Price high and then have sales or trade-in programs. They did the same thing last year to discount the price in Nov and Dec on the x50 models. In the UK last year they had a VAT rebate program. They have to stay competitive for Christmas sales.
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