You're right, I do want to buy one, but £400 is too expensive. If they accepted a 20% off coupon I'd be sorely tempted, but failing that I'm waiting for an official UK launch of either the Sony PRS-505 or the Kindle. (I'd hope that if the Kindle came to Europe it would be a restyled Mark II unit that looked less like prop for Star Trek:TNG than the current model
)