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Niall-
There are a few things you might want to think about, both for this survey and for future ones:
This forum, like the Internet generally, has world-wide membership. Your "level of education" question is very UK-centric, and this makes it difficult for us non-UK-ians to give you a useful answer.
The "income" question's answers are rather low-end. Even with the current economic crisis, I think the average American family income is right at the high end of the range you present. You'd probably like to know if any of us have a _more_ than average income, but, with that range, and without knowledge of where we live, you can't tell much from the answers you'll get for that one.
The question about one's method of book acquisition has only two possible answers: Through the Kindle itself, or through a PC, but in both cases you assume your respondents are buying books from Amazon. There are _many_ other places one can obtain books. In my case, the real answer would be "none of the above," since the vast majority of the books on my Kindle came from non-Amazon sources.
Having sliders that are sometimes "0 is best" and sometimes "10 is best" is bound to produce unintentional results from even the most assiduous respondent.
-Shel
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