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But you see iRex for example has a lot of appreciation by market due of his functionalities, so the same Bookeen, because they offer "appreciable product" also in design side, so I guess they think their brand is a good brand which makes them speculating on the brand instead to follow the real price... In fact two soon-coming products like Nextronix and Astak have an affordable price respect to Sony - Bookeen... let's see if they will cut down the price when Nextronix/Astak products will be on the market... but for now I can only think about speculation.
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