I don't think it will really work for a western audience. TV and comics asside, we're not really used to serial fiction any more. When I first started serialising my short stories on a website I picked up about 40 visitors each Friday (new episode day), but they were only staying for about a minute. At a guess they were just copying it into a word processor, they wouldn't have had time to read it online. It was only when I put final chapter for an episode that people spent any amount of time on the website, and when I started collecting finished stories into ebooks and putting them on Feedbooks nobody bothered with the website much after that, they just waited for the new finished one on Feedbooks.
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