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Old 11-04-2011, 03:59 PM   #1
kjk
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GigaOm:Here’s the secret to Amazon’s, B&N’s tablet strategy

http://gigaom.com/mobile/amazon-barn...blet-strategy/

Quote:
Both Amazon’s and Barnes & Noble’s tablets share this idea of simplicity and relatively low cost, with each priced far below the typical $499 entry point for a larger tablet. But neither is meant to handle some of the heavier computer-like tasks of their bigger brethren. While some people have used an iPad or Android tablet to replace some — or in a few extreme cases, all — of the functions of a laptop, neither the Fire nor the Nook are computer replacements.

And that allows both companies to focus on providing a great experience for the functions that consumers most want: reading digital media, browsing the web, consuming video content, checking email and running a handful of popular applications found in curated application stores. Think of the controlled Apple iPad experience in a cheaper, smaller form factor.
Both companies will really change the tablet landscape by next year.
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