Quote:
Originally Posted by Andrew H.
No, there have been plenty of substantive reasons put forth by "ad-haters" about why this wouldn't work.
A lot of the discussion, as mentioned above, has been quite concrete. Feel free to offer your own concrete examples, preferably with numbers.
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Well, as I've said from the beginning, I 'm not a marketing person, so I feel hesitant to come up with any models. I do know that apparently Amazon has filed a patent for advertisements in ebooks,
LINK
and no doubt Google or Apple have their own people working on the concept , so I think we will see something emerge fairly soon.
You have consistiently argued that ebook ads would exactly like either print ads or website ads, and have said that those models won't work. Frankly, I agree with you.
I have proposed that the model that would most likely work is an extension of the KSO model. You apparently did not click through to the thread I referenced, because if you did, you would see, not people who despise the Special Offer ads and who have to be coaxed or browbeaten into viewing those offers, but people who welcome their Special Offers.
Now the beauty of the Special Offers approach is that the true believers in ad-free books (hereinafter the TBIAFBs)in effect select themselves out of the pool to be marketed to by buying the full price, ad-free books. The people who buy the ad-supported versions (the Kindle Edition Special Offers or KESOs) WANT to see the Special Offers. They therefore maybe OK with the kind of intrusive ads abhorred by the TBIAFBs. They also will have no problem with Amazon using their browsing or purchasing history to tailor ads to them.
Elfwreck proclaimed loudly that if three pages of ads are put in the front of an ebook, the readers will surely ignore the ads, but since the folks buying the KESOS want to see what bargains may be in store for them, Amazon may feel confident that KESO buyers may look at their ads.
What would the model look like in practice ? Gotta go back to work. Get back at you later.