One person says why ebook ads will succeeed where printads won't:
Quote:
But times have changed. Single-purpose ereader devices like the Amazon Kindle, multi-purpose tablets like the Apple iPad and smart phones running the Apple iOS and Android operating systems have made it possible for advertising to be delivered with laser-like precision to consumers. Today, ads can be served up on demand, and delivered in ebooks and apps based on the location of the reader, his/her profile information, purchase history, browsing behavior, and other factors.
Gone are the mysteries that accompanied old school, in-book advertising. Advertisers will no longer have to settle for ambiguous measurements and buying ads on a hunch. When they place ads in ebooks and apps, advertisers will be able to tell how many people interacted with their ads (and how many didn't), how long they spent viewing them, on what devices, what they were reading, and where they were located (geographically) when they encountered the ad. They'll also be able to know who -- exactly -- saw their ad (and who didn't) and be able to create engaging, interactive ads that lure readers in and encourage them to provide additional information about themselves and their interests.
Publishers will be able to deliver location and context-aware content (including advertisements) in ebooks and apps that are targeted to the unique characteristics of the consumer. This means that publishers will be able to sell a new breed of personalized advertisements (and generate new streams of recurring revenue) by moving advertisers away from the "spray and pray" approach that has dominated the advertising industry for decades. And, it means that advertisers will be able to gain in depth information about their prospects that was previously impossible to obtain.
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I think the ad haters have two problems. I think they really do seem to think the new ebook ads will be just print ads in a different form, as if fresh ads can't be downloaded every day or ads can't be tailored to the viewer's profile.Second, they really just think that viewers will be repelled by the very idea of ads, no matter what, just as they are . If these things are not true, then there is an opportunity.
Without a concrete example of a model, I'm not sure there is much point in further discussion, really. When the ad-haters think of an ad supported model, they immediately think of the worst ads they've ever seen and can't imagine anyone would want anything like thing to sully their pure novel reading experience, which has always been ad-free (except where it was'nt). They then think up every reason why ad support won't work, although ad support seems to work in every other type of media.
Whether ad support will work in ebooks is really going to depend on its implementation, not on abstract discussion on why ads will never work in ebooks. Ads were never supposed to work on ebook readers either-until they did.