I see that there is a difference in perspective. Some consider the situation as paying more to get ad-free versions, but I think of it as paying less (or nothing) if there are ads. It works great with online things and I see it as a win-win-win situation: I get to play games and read webcomics for free, the authors get payed, and others get to display their products. If the ads are annoying then the system doesn't work because less people will visit the site so advertisement on it becomes worthless.
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