True, but in all fairness most decent covers cost that much for any given eReader. Regardless of eReader model or cover manufacturer, they all cost more than we think they are worth. You can get covers at half that price, but you will typically get what you pay for. Most $20 covers look and feel like they cost half as much as a good cover. Or so has been my experience. It is funny how no one complained much about $40 covers when eReaders were priced at $300 or more, but now that eReaders typically cost less than half that much we tend to complain.