It depends on the book. Fiction, I only count it as "read" if I read the whole book. I give up on books if I'm still engaged by the characters or stories about 1./3 of the way in. I feel I've given the author enough of a chance to reel my in by that point. If not, there are plenty of other books on my TBR pile.
Nonfiction varies greatly. Historical books I generally read cover to cover, including footnotes, appendices, etc. Career, business or financial books I tend to skim for the main arguments - it seems that more and more of these books are padding the content with repetitiveness. Memoirs and autobiographies are a bit more like fiction - if the author can't engage me (or outright annoys me) with their OWN life story in 1/3 of the book, I'm gone.
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