Quote:
Originally Posted by forcheville
The name "Kindle" has a sort of feminine quality to it which I expect puts non-metrosexual men off, to say nothing of the soft design.
They would have to rename and redesign it if they were aiming to for the unregenerate male market.
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Maybe that's the idea behind the name "Fire". Look for an endorsement by Beevis and commercials with scantily-clad women.