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It was mostly a gut feeling based on its appearance rather than functionality. I'd read Sony was more responsive and the Kobo did seem a bit laggy but this may be because the firmware on the Kobo demo units in WH Simth are probably out of date.
Before viewing my main concern with the sony was that the buttons would prevent you holding it by finger/thumb at the bottom left/right corner (but there's plenty of room). I knew the Sony had the advantage of the overdrive app for borrowing from UK public libraries (and it works great) has audio, then there is the Sony branding and appearance wise I thought it looked a sleeker product.
BUT the Sony Europe support site has little material or help documents available, their quick start guide is pretty useless, the UK Sony store has still to open so all in all it feels a bit like the hardware was ready before anything else.
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