I'd suggest, in all honesty, that you try it out in the store. It's much easier to get an idea if you want it or not if you have some time to play with it.
Also look at what you're doing and what you need - do you need the ability to read eBooks in the dark without an extra light? Will you be wanting to read books that are in color or are graphic-heavy, or are PDF's? Do you want something that'll let you do some web browsing and video watching? Are the social aspects of Kobo Pulse interesting to you?
I'd also suggest examining your reading habits - if all you're doing is novels, you have a booklight, and you won't be browsing the web or watching a lot of video, nor reading magazines or anything with a lot of pictures involved you probably don't need the Kobo Vox, especially not if you've got a tablet you like and use regularly. If you are interested in reading books in color, with a lot of graphics like magazines, want to read PDF files on the go, or want something that can ALSO browse the web - and share recommendations on what else to read based on what other people are reading - then you may want to pick up a Kobo Vox to play with.
If you're interested in a cheap tablet for eBook reading that has a great screen... definitely look at the Kobo Vox, unless you've got a Kindle Fire on preorder. But if you're not in the U.S., or won't have regular Internet access, you may want to get the expandable Vox anyways.
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