I agree, monkeyluis. Has the introduction of graphics software (In-Design, Photoshop, heck, even MS Paint) reduced creativity in artists? Far from it, it's sparked a new medium and study of art and design! A better argument against some interactive books might be that they reduce attention spans, but there needs to be studies on it. I've come across comprehension and memory studies that seem to indicate we don't memorize or comprehend as well on an LCD screen as print, but then there was a recent study that basically said there wasn't a significant difference and it really depended on the user.
I think it could inspire some business creativity - if the publishers would open themselves up to it. ;-)
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