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Old 11-01-2011, 06:08 PM   #165
stonetools
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Quote:
Originally Posted by j.p.s View Post
You keep ignoring the arithmetic she has presented multiple times.

Business logic does, and must, include doing the numbers.


Mathematics. It is not just for techno-geeks.
Her points are answered (with mathematics even) in a WAll Street Journal editorial by a business professor and a former book editor .
The nub :

Quote:
But the lack of ads in paper books isn't because book-reading is sacred, Ron Adner and William Vincent argue. Companies don't advertise in books because there is no guarantee of when or whether the book will sell. That's all changing, they say:

In short, physical books can't compete with other print media for advertisers. Digital books can. With an integrated system, an advertiser or publisher can place ads across multiple titles to generate a sufficient volume. Timeliness is also possible, since digital readers require users to log in to a central system periodically.
LINK

Quite frankly, I haven't the read the full article, but clearly, some folks with actual experience in the book industry and academic cred have concluded that ads in ebooks aren't hopeless. I've got to head out now, and "I'll try to see if Ican rundown the full article ( Its behind a opauy well) but that's something to chew on. TTFN
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