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The fact is that ads for novels have been tried and failed, and there's nothing sufficiently different about the e-book model to suggest that they will work this time around. And the fact that magazines and TV have been supported by ads doesn't provide any evidence that they will work for novels, since there is a long shared history of magazines with ads and novels without.
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There's also been an even longer history of novels serialized IN magazines with ads. That alone should refute the notion that novels can only be read and enjoyed in an ad-free environment. As usual, people fall prey to the belief that what they are used to is what always was , will be, and should be.
Lots of things have been tried and failed, repeatedly even, until the right model comes along and succeeds. You may be completely right that ads in novels are impossible, but I don't think that this concept has to at all been "convincingly refuted" - just that it's difficult and that some folk hate the idea.