Here is an interesting NYT article on the issue:
Quote:
But books haven’t always been an ad-free zone, as this 2007 essay by Paul Collins from the Book Review shows. Back in the mid-19th century, readers of Dickens serials were bombarded with paeans to Freeman’s Spermazine Wax Lights and Dr. Lucock’s Pulmonic Wafers. And in the 1960s and 1970s, you could hardly open a mass-market paperback without encountering a pitch for Q-Tips, Sanka or Canadian Club.
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Quote:
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But Amazon’s partners in its new Kindle venture may take comfort from the fact that the ads seemed to work. According to one 1972 study, while readers claimed to dislike the idea of advertising in books, after actual exposure their negative feelings declined while brand awareness climbed.
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LINK