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Here's a simple change. Make these 3 changes; instead of a buy now, change it to Add Book to Shopping Cart add the buttons Check Out Now and another button to Continue Shopping.
So you go through the process of adding your book, you add the discount code, the site checks if the code is valid or in the case of agency price fixing the option the add the discount code is greyed out along with the current message "Sorry no discount codes allowed due to agency pricing. Once the discount code has been validated, you can now add the book to your cart. "What I can't discount this book, screw that I'm going to Continue Shopping."
This way each book has to have it's own discount code, those that can't be discounted won't be.
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