That would make them First! First to fart into the hurricane.
The actual complaint...
http://torrentfreak.com/images/wiley-bittorrent.pdf
...indicates that they are, thus far, suing 27 John Doe IP addresses. Getting the account holder names behind those IP addresses will be trivial in most cases. Proving the account holder's are the actual culprits is going to be a little more tedious but they'll certainly make the John Doe's lives hell if nothing else.