Quote:
Originally Posted by tubemonkey
B&N only has a few more weeks to sell the Color and N Touch at their current prices. After that, the Fire and K Touch will hit the shelves, forcing B&N to lower prices if they wish to stay competitive.
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It's worse than that: the base K4 is already out in volume--BTW, it is one sweet reader; the build, balance, screen, and paging buttons are a joy--and most B&M retail sites I've seen are highlighting the SO version. The cheapest new Kindle runs $79; the cheapest new Nook almost double. There are *five* Kindle variants cheaper than Nook's entry-level.
B&N cannot head into the holiday season like that.
By late 2011 standards the Nook Touch is priced at premium reader prices.
Sony's 2010 sales show what selling premium ereaders achieves: very little.
Now, B&N doesn't have to match amazon pricing but they *do* have to keep them in sight. A touch-less nook at $110-120 would help but $89-99 would be better. At least that way they would stay in the race.