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					Originally Posted by  ekster
					 
				 
				And next thing you know, reading is a game of 'Can you spot the content?', followed by adblocker and popup blocker being a standard in a tablet/ereader.    
			
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 Hello ad-block plus by Alf. 
Why should I be bloody well be bombarded by ads in a novel I am trying to read? Like the poster above has said, there is enough of this crap everywhere we look.
Another way publishers make a quick buck at the expense of their customers. Not that they cared a fig about those.