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I think media companies have to get with the times and change the way they do business. This is the only real way to fight file "sharing" and whatnot. I think that reasonably priced subscription models are the best way to do this.
For example: I love movies. I have a Netflix subscription. I pay them $30 a month to rent 3 movies as a time, as many times as I can send back and forth throughout the month. I would gladly pay $20 more, to have the ability to instantly watch any movie in their catalog at a moments notice streamed from the internet. They're making progress by having "watch it now" movies, but I've yet to see an "all you can eat", high quality, movie buffet at a reasonable cost.
However, there are ways to get exactly that for free on the internet. A "less than ethical" person can go to a file sharing site, search for the movie they want to watch, and have it in a few hours. The movie studios aren't even trying to build something comparable. Give people products at a reasonable price with the convince they need, and they'll will buy.
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