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I think women will continue to read more. I know buying a reader has resulted in my reading more. The ability to easily juggle multple books, and ease of impulse book purchase encourages short reading sessions snuck into my day. FWIW the small size means I spend more time in forums as well, especially during TV veg time, there are so many commercials! I don't put mine in a suitcoat pocket. Color NK is to large and heavy, I suppose dedicated ereader is easier. Still kind of lumpy I would think.
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