I appreciate you breaking down the shortcomings of the reader app in comparison to the Kobo iPad app. It's the same way with the Android app. Stripped down features compared to the iPad. Don't understand the favoritism the iPad app receives. More importantly it's shocking the Kobo Vox is really lacking as an eReader compared to the iPad app with the lack of customization. Also, just the choice of a white or black background when reading is dated. At least give us the standard Sepia background available on the iPad app. It appears they just ported the Android app for tablets (only available on select tablets) over to the Kobo Vox.
Edit: Disappointing that there is no way to organize content. I would expect there to be that ability. The NOOKcolor has been out for a year and that should have been used as a guide for a device with a feature rich stock reader app.
But then again, the Android app can't organize content, and it appears that's what they used. Folks have been moaning and groaning about lack of content organization on the Kobo Touch.