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There is no way I'd be reading a book with advertisements peppered through it. I don't even understand how internet advertising works. I never click on anything, or even read the ads. If there is something flashing, or any type of animation, I find it so distracting that I scroll away from it. If I came across a flashing ad in an ebook, I think that would be the end of ebooks for me.
Product placement is a different issue. Authors presently use brand names to make their books seem more realistic. They don't get paid for it, and I'd hate to see a situation where they do. Having said that, there is one novel (Gone, a YA novel) that I think was sponsored by McDonald's. It was so over-the-top it was absurd.
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