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I feel it's certainly a marketing ploy for Sony to offer short stories. (Additonally, many people love short stories. I know I do.)
But even so, as a "Total Count Strategy," it makes good marketing sense, as well, to have these availabe as it quickly increases the total number of titles available.
However, I would really like to see a large number of short story collections "exploded" out so that short stories of one's choosing could be available rather than a whole book of stories.
Don
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