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No, I think the retailer can have different formatting too, I don't know why. I got "Outlander" from several retailers when it was free (before I had a reader, so I didn't know which one I was going to need). The different versions look different. Perhaps each one is optimized for its "own" device, such that epubs from Kobo look best on a Kobo, etc?
And oddly enough, I find Overdrive library books often have the best formatting, maybe because I like the Charis font that is often embedded. I've never seen an embedded font in a purchased epub.
eP
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