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I also noticed that the physical goods store didn't allow me to use a Chapters ecard as purchase option as I had one to use. I figured the preorder from Kobo would be faster than Chapters to preorder and ship ..... and I knew I'd use the gift card on books ..... or a kobo touch for Christmas from my Mom. I always go purchase a gift card at Chapters and use it at Kobo when I buy books as I don't want to do all the little cards to my credit card.
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