I can only pray ads in books never take off. Magazines and newspapers these days are 90 percent ads. Even the articles that are in them are mostly regurgitated. No one is paying for new material, but all the money is ad-based.
I think in the long run book quality would suffer. If publishers are focused on making money on ads, they would care a lot less about the content--and not be willing to pay much for that content because it would then be a direct EXPENSE against the ad revenue (see magazine example I mentioned.) More and more books would probably be work for hire (at low pay) rather than creative and growing stories.
I was hesitant to buy the Kindle with ads because I didn't want to appear to support ads. I probably made a mistake by buying it for several reasons.
There will always be good books, but I do believe it is important for consumers to speak with their wallets--pay for the books you love because I don't think I want someone whose focus is ads to be making decisions on how long a book is or what is in it.
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