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I began with the Kobo and loved it, but finally bought a Kindle 3 and ended up reading on it more than on the Kobo. Now that I'm buying my wife a new reader (replacing her 1st generation Kobo), I'm getting her a Kindle because the Amazon shopping experience is so easy.
I appreciate the "open" epub format, but the retailers have ruined it with their competitive DRM schemes that destroy the openness. Greed has caused them to squander the one big advantage epub had.
Earlier in the game I was betting on epub because the more open format tends to win. But now my money is on Amazon, because they aren't idiots.
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